📚 Table of Contents
1. Brand Overview
Angor is committed to providing a secure, transparent, and decentralized crowdfunding platform, allowing investors to manage their funds safely and founders to access a trustless funding solution.
2. 🚀 Brand Mission & Values
Mission
Angor's mission is to revolutionize crowdfunding through decentralized blockchain technology, empowering creators and investors with transparent, trustless funding solutions that eliminate intermediaries and reduce barriers to innovation.
Vision
We envision a world where funding creative and innovative projects is accessible to all, free from traditional financial gatekeepers, and built on the principles of transparency, security, and community ownership.
Core Values
Transparency
We believe in complete openness in all operations, enabled by blockchain technology.
Security
We prioritize the safety of user funds and data through robust technological solutions.
Decentralization
We are committed to reducing central points of control and empowering our community.
Innovation
We continuously explore new technological solutions to improve the crowdfunding experience.
Accessibility
We strive to make our platform usable by everyone, regardless of technical expertise.
Community
We foster connections between creators and backers to build lasting relationships.
3. Logos
Dark Theme Logos
Light Theme Logos
Vector Logos
4. Icons
Application Icons
Favicons
Original Icons
5. 🎨 Color Palette
Very Dark Teal
#022229
Dark Cyan
#086c81
Light Steel Green
#cbdde1
6. ✏️ Typography
The Inter font family is used for all branding materials, ensuring a modern, clean, and readable look across digital and print media.
Typography Example
7. 📷 Photography Style
The photography style for Angor should reflect our brand values of transparency, innovation, and accessibility while maintaining a professional and clean aesthetic.
Style Guidelines
- Use high-quality images with clear, sharp focus and good lighting
- Prefer images with a modern, tech-oriented feel that relates to blockchain, finance, or innovation
- Choose images with a balanced color palette that complements our brand colors
- When featuring people, ensure diversity and authentic representations
- Avoid overly processed, artificial-looking images or cliché stock photos
Photo Treatments
When needed, apply subtle treatment to images to maintain consistency:
Original Image
With Brand Overlay
8. 🗣️ Brand Voice & Tone
The Angor brand voice helps establish a consistent personality across all communications, reflecting our values and connecting with our audience.
Voice Characteristics
Knowledgeable
We communicate with expertise and authority on blockchain technology without being condescending.
Accessible
We explain complex concepts in simple terms, avoiding unnecessary jargon.
Trustworthy
We are straightforward and honest, focusing on facts and transparency.
Forward-thinking
We express excitement about innovation and the future possibilities of technology.
Tone Guidelines
Our tone can adjust based on the context while maintaining our core voice:
Marketing & Website
Confident and inspiring, highlighting benefits and possibilities
Example: "Angor empowers creators with trustless funding solutions, removing barriers and unlocking new possibilities."
Technical Documentation
Clear and precise, focusing on accuracy and helpful guidance
Example: "Connect your wallet by clicking the 'Connect' button in the top-right corner and selecting your preferred wallet provider."
Community Engagement
Conversational and responsive, showing genuine interest in user feedback
Example: "Thanks for sharing your experience! We're looking into this issue and will update everyone once we have a solution."
9. 🎯 Visual Guidelines
Guidelines for maintaining consistency in logo, color, and typography usage.
- Maintain clear space around the logo to ensure it stands out.
- Do not stretch, rotate, or alter the proportions of the logo.
- Use the appropriate dark or light version depending on the background color.
- Use Very Dark Teal as the main background or for large sections.
- Use Dark Cyan for highlights, buttons, and interactive elements.
- Use Light Steel Green for text or background highlights.
- Use Inter for headings and body text to ensure consistency.
- Minimum font size for web: 16px. Minimum size for print: 12pt.
10. 💾 Digital Assets
Standard templates and digital assets ensure consistent branding across all communication channels.
Email Signatures
Name Surname
Position Title
Angor
email@angor.io
angor.io
Presentation Templates
Social Media Templates
11. 🖥️ UI Elements
Standard user interface elements ensure a consistent experience across all digital platforms.
Buttons
Primary Button
background-color: var(--dark-cyan);
color: white;
padding: 10px 20px;
border-radius: var(--border-radius-sm);
border: none;Secondary Button
background-color: transparent;
color: var(--dark-cyan);
padding: 9px 19px;
border-radius: var(--border-radius-sm);
border: 1px solid var(--dark-cyan);Disabled Button
background-color: var(--gray-200);
color: var(--gray-300);
padding: 10px 20px;
border-radius: var(--border-radius-sm);
border: none;Form Elements
Text Input
padding: 10px;
border: 1px solid var(--gray-300);
border-radius: var(--border-radius-sm);
width: 100%;Dropdown Select
padding: 10px;
border: 1px solid var(--gray-300);
border-radius: var(--border-radius-sm);
background-color: white;12. ♿ Accessibility Guidelines
Angor is committed to creating products and communications that are accessible to everyone, including people with disabilities.
Color Contrast
All text must have sufficient contrast with its background to ensure readability.
- Normal text must have a contrast ratio of at least 4.5:1 against its background
- Large text (18pt or 14pt bold) must have a contrast ratio of at least 3:1
- UI components and graphical objects must have a contrast ratio of at least 3:1
Good contrast: White text on very dark teal
Good contrast: Very dark teal text on white
Poor contrast: White text on light steel green
Text Alternatives
Provide text alternatives for all non-text content:
- All images must include descriptive alt text
- Videos should include captions and audio descriptions when necessary
- Icons should have descriptive labels or aria-labels
Keyboard Navigation
All functionality must be available via keyboard:
- Ensure all interactive elements can be accessed and operated with keyboard only
- Maintain logical tab order that follows the visual layout
- Provide visible focus indicators for all interactive elements
13. 📄 Brand Applications
Website
Ensure consistency in applying logos, colors, and typography across all pages. Navigation should be clear and user-friendly, following the brand's tone.
Social Media
Use the square version of the logo for profile pictures and avatars. Maintain the brand color palette and typography in promotional posts.
Marketing Materials
Apply logos, fonts, and colors as specified in all brochures, presentations, and advertisements. Always use vector logos for print materials to ensure clarity.
14. 📜 License
Angor is licensed under the MIT License, a permissive open source license.